Greetings again from Mark Newman,
Summer is starting to heat up here in the Gilbert/Queen Creek AZ area and it won’t be long before we are sweating out the season in full force. Despite the summer heat we will be forever grateful to call the beautiful state of Arizona home.
I was reminded of just how diverse and photogenic the Arizona landscape can be on a recent camping trip with two of our adult kids this past weekend. We spent a couple of days up on the Mogolllon Rim north of Payson. This high elevation lookout point provides sweeping vistas of the Tonto National Forest surrounding area. I’ve been there many times and it never ceases to amaze.
On the way home we encountered a closure of SR-87 just north of Fountain Hills due to a brush fire. This forced a backtrack up to Roosevelt and through the Tonto Basin. This detour is one of the few Arizona highways I have never been on before SR-188 from south of Peyson to Globe. This scenic road goes through the basin and past Roosevelt Lake. We happened to be going through near the time of sunset and (frankly) with the smoke in the atmosphere we were treated with shimmering water, pink mountain tops and wispy skies. It was truly stunning!
If you have never been to either the Mogollon Rim or Tonto Basin/Roosevelt Lake area, I highly recommend both as either a day trip or overnight adventure.
Now onto business. We are asked a lot lately about what the heck is going on in either our housing markets, our local economy, and our national economy. The best I can say is that all three seem to be having a bit of an identity crisis. Rising interest rates that were supposed to squash inflation and jeopardize employment figures have yet to be completely effective. What they have done is slowed the overall pace of our housing markets and reduced affordability. Demand is way lower than it was a year ago, which would usually lead to a rise in inventory of available homes. Problem is, many homeowners are sitting on mortgages with super attractive rates and don’t seem very motivated to sell. Most of the limited number of homes on the market now are selling because they have to for reasons outside of housing and mortgages. Downsizing or upsizing seem to be on pause for many. This puts our market more balanced (less buyers and less sellers), but demand for housing by those that are shopping is high. Buyers have more choices these days but when you get out on tour you may find homes that need repairs or fix up, don’t show well, or feel (or are) overpriced, as the people that are selling try to establish the proper price points.
Our advice for buyers and sellers remains consistent as the tactics have proven effective in maximizing results for each side, respectively.
For buyers: Evaluate homes closely and carefully considering features, location, and condition. If the decision to offer on a particular home is not an easy one, keep looking until it is. When you find a home that checks all the boxes, then offer quickly and strongly. If it’s attractive to you, it likely is to other buyers. Flexibility on pricing and terms will likely only be possible on homes that have been on the market for a while.
For sellers: We must put effort into the sale of the home in most cases. Home that show well, and are priced attractively will have no trouble selling in 30 days or less.
For Newman Realty: We have to carefully look at market activity and make sure our pricing recommendations are going to get the results we are looking for. We must make sure the photos, video and social media marketing is sharp, alluring and reaches the largest audience possible. For our valued buyer clients, we need to offer solid counsel on properties we visit with our clients and assist them with drafting terms that are going to get them the most home for the money. This is what we have been doing for nearly 20 years now.
Please support Newman Realty: Real Estate remains an ultra-competitive industry. Our family owned and operated small business competes with over 80,000 licensees in the state. The real estate license remains the second most issued license in Arizona, next to the driver’s license. Many working in this field are good at what they do, many are not. We work hard for our valued clients to ensure that they have no doubt they are good hands and receiving quality, experienced counsel. What we are experiencing now, with the market conditions mentioned above, is a reduction in the overall number of transactions taking place. To be frank, there are fewer opportunities for companies like ours to conduct business as there are fewer transactions providing those opportunities. For our part, our marketing budgets go into two categories: Marketing the properties our sellers have hired us to sell, and community engagement/involvement. The latter will always be what sets us apart from larger or national firms. We lean into our communities to support the overall quality of life in them. We volunteer, we sponsor, we promote, and we advocate for our communities. We do this because it’s the right thing to do and it makes us better at our jobs. For those that have used our services in the past as well as those we have not had the opportunity to serve yet we and recommend three ways you can support our business and the work we do here in Gilbert and Queen Creek.
Opportunity- If you are considering a move or a purchase, we would welcome the opportunity to meet with to discuss your goals and how we can assist you. From formal interviews to phone call with a question, we are here to offer guidance and counsel you can count on.
Referral- We value referrals as our number one source of business development. We work hard for your endorsement and ensure that your recommendation is going to receive the quality of service and care you would expect.
Review- The referral with a larger audience. Online reviews have consistently been a driver of business for our company, and we value them tremendously. We work hard to earn top marks every time and hope that if you have worked with us in the past, that you would consider sharing your experiences with others that may benefit from working with us. I humbly provide the links to online review sites that would be most helpful. Please take a moment to consider providing some support to a local, family-owned brokerage that is working hard for it’s clients and serving our community. We honestly could not thank you enough for your endorsement.
As always, we appreciate your continued support of our company and your friendship. Until next time my friends,
Mark Newman ABR, MRP, ePro
Owner/Designated Broker Newman Realty